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experience from the chemical industryIn: Journal of Business Chemistry, H. Journal of Business Chemistry, S. 117-1242015Managing the effects of the business cycle in the chemical industry
In: Journal of Business Chemistry, H. Journal of Business Chemistry, S. 101-1052008Der Marken Optimizer
ein integriertes Modell zur Imageoptimierung einer bestehenden Markenerweiterung unter besonderer Berücksichtigung der Familienmarke am Beispiel NIVEA und NIVEA Beauté2005Marketing of chemical parks: Challenges and perspectives
In: Journal of Business Chemistry, H. Journal of Business Chemistry, S. 29-402017Maschinenzahlen
2005