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Applying Habermas' theory to public relations : potentials and challenges
Contents
Preface
1 Introduction
2 Preliminary Overview: Research Field and Theory
2.1 Public Relations Research
2.2 Habermas’ Program
3 Applying Habermas’ Theory to Public Relations
3.1 Evaluative Perspective: Analyzing Aspects of Public Relations
3.2 Practical Perspective: Modeling Public Relations Practice
3.3 Moral Perspective: Grounding and Enacting Public RelationsEthics
3.4 Societal Perspective: Conceptualizing Public Relations in itsSocial Context
4 Intermediate Reflections
4.1 Recapitulatory Remarks
4.2 In Search of a Category: The Intersubjective Paradigm
4.3 Similarities and Conflicts with the Theoretical Framework
5 Further Considerations
5.1 On Discourse Ethics and Public Relations
5.2 On the Public Sphere, Public Opinion, Mass Media, and Influence
6 Closing Remarks
6.1 Summary
6.2 Conclusion
6.3 Constraints and Future Prospects
Endnotes
Bibliography
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Applying Habermas' theory to public relations : potentials and challenges
Entstehung
2010
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