Buhmann, Alexander: Applying Habermas' theory to public relations : potentials and challenges. 2010
Inhalt
- Contents
- Preface
- 1 Introduction
- 2 Preliminary Overview: Research Field and Theory
- 3 Applying Habermas’ Theory to Public Relations
- 3.1 Evaluative Perspective: Analyzing Aspects of Public Relations
- 3.2 Practical Perspective: Modeling Public Relations Practice
- 3.3 Moral Perspective: Grounding and Enacting Public RelationsEthics
- 3.4 Societal Perspective: Conceptualizing Public Relations in itsSocial Context
- 4 Intermediate Reflections
- 4.1 Recapitulatory Remarks
- 4.2 In Search of a Category: The Intersubjective Paradigm
- 4.3 Similarities and Conflicts with the Theoretical Framework
- 5 Further Considerations
- 5.1 On Discourse Ethics and Public Relations
- 5.2 On the Public Sphere, Public Opinion, Mass Media, and Influence
- 6 Closing Remarks
- Endnotes
- Bibliography