Titelaufnahme
Titelaufnahme
- TitelNegotiations and interactions in Electronic Markets : proceedings of the Sixth Research Symposium on Emerging Electronic Markets Muenster, Germany, September 19 - 21, 1999
- Herausgeber
- Erschienen
- SpracheEnglisch
- DokumenttypArbeitspapier
- URN
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- Das Dokument ist frei verfügbar
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- IIIF
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Abstract
The purpose of the paper is to understand from a business point of view, how the move towards interactive television is not limited exclusively to technology valence, but also has a profound impact on the whole system. From the types of offer to modalities of consumption, from technological and productive structures to business models.
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