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Titelaufnahme

  • Titel
    Hidden markets in the chemical industry : illusion or growth opportunity?
  • Verfasser
    Spiegel, Frank ; Schellerer, Karl-Martin
  • Enthalten in
    Journal of Business Chemistry, H. Journal of Business Chemistry, S. 3-13
  • Erschienen
    2014
  • Anmerkung
    Section "Commentary"
  • Sprache
    Englisch
  • Dokumenttyp
    Aufsatz in einer Zeitschrift
  • URN
    urn:nbn:de:hbz:6-33399606913 
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Abstract
  • The article discusses the chemical-pharmaceutical industry in Germany based on the assumption that there is a niche or hidden market driving its growth. Topics include the structure of the industry that is dependent on multinational enterprises and small firms, the role of innovations in industry growth and risks involved in engaging in international trade. A study which explored the existence of hidden markets which effect trends, field of applications and critical success factors is offered.
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