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Bibliographic Metadata

  • Title
    Hidden markets in the chemical industry : illusion or growth opportunity?
  • Author
    Spiegel, Frank ; Schellerer, Karl-Martin
  • Is part of
    Journal of Business Chemistry, Issue Journal of Business Chemistry, page 3-13
  • Published
    2014
  • Annotation
    Section "Commentary"
  • Language
    English
  • Document type
    Journal Article
  • URN
    urn:nbn:de:hbz:6-33399606913 
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  •  The document is publicly available on the WWW
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Abstract
  • The article discusses the chemical-pharmaceutical industry in Germany based on the assumption that there is a niche or hidden market driving its growth. Topics include the structure of the industry that is dependent on multinational enterprises and small firms, the role of innovations in industry growth and risks involved in engaging in international trade. A study which explored the existence of hidden markets which effect trends, field of applications and critical success factors is offered.
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