Go to page

Bibliographic Metadata

 The document is publicly available on the WWW.
Abstract (English)

In this article we have two purposes. One is to report research on age stereotypes in different age groups and to give evidence for an age-related shift from a negative aging stereotype in younger years to a more balanced view of aging in the later years of life. The second purpose is to introduce a new technique to study stereotypes. In recent years, a series of studies (e.g., Perdue & Gurtman, 1990; Rothermund, Wentura, & Brandtstädter, 1995) were published using variants of the semantic priming paradigm to study stereotypes. Typically, these techniques are constrained to examine trait-trait-associations (e.g., old-forgetful). Here, we want to introduce a semantic priming technique with whole sentences as primes to examine somewhat more complex semantic units, i.e., beliefs about persons in contexts.