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Bibliographic Metadata
- TitleIntellectual capital and competitive advantages : the case of TTY Biopharm Company
- Author
- Is part ofJournal of Business Chemistry, Issue Journal of Business Chemistry, page 14-20
- Published
- AnnotationSection "Research Paper"
- LanguageEnglish
- Document typeJournal Article
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Abstract
By conducting indepth interviews with the CEO and top management of TTY Biopharm Company, a Taiwan-based pharmaceutical company, I depict the role of TTY’s intellectual capital in building competitive advantages and enhancing the achievement of corporate strategies. TTY’s success illustrates that even in a relatively small pharmaceutical market such as Taiwan, where a full-range new drug R&D, covering from discovering new chemicals to developing new drugs, seems economically infeasible, adopting fit R&D strategies and developing intellectual capital to establish competitive advantages can overcome the limitations in home market size and bear fruitful results.
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