Titelaufnahme
Titelaufnahme
- TitelIntellectual capital and competitive advantages : the case of TTY Biopharm Company
- Verfasser
- Enthalten inJournal of Business Chemistry, H. Journal of Business Chemistry, S. 14-20
- Erschienen
- AnmerkungSection "Research Paper"
- SpracheEnglisch
- DokumenttypAufsatz in einer Zeitschrift
- URN
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Abstract
By conducting indepth interviews with the CEO and top management of TTY Biopharm Company, a Taiwan-based pharmaceutical company, I depict the role of TTY’s intellectual capital in building competitive advantages and enhancing the achievement of corporate strategies. TTY’s success illustrates that even in a relatively small pharmaceutical market such as Taiwan, where a full-range new drug R&D, covering from discovering new chemicals to developing new drugs, seems economically infeasible, adopting fit R&D strategies and developing intellectual capital to establish competitive advantages can overcome the limitations in home market size and bear fruitful results.
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