Helinski, Cindy; Schewe, Gerhard; Schewe, G.: The Influence of Consumer Preferences and Perceived Benefits in the Context of B2C Fashion Renting Intentions of Young Women
Inhalt
- Theoretical Framework and Hypothesis Development
- The Sharing Economy in the Fashion Domain
- Driving Factors to Participate in the Sharing Economy
- The Role of Consumer Preferences and Perceived Benefits in the Sharing Economy
- Hypothesis Development
- Materials and Methods
- Results
- Descriptive Statistics of Survey Participants
- Results of the Structural Equation Modelling
- Results of the Independent T-Test
- Discussion
- Conclusions
- Appendix A
- References