Monske, Simon: The Impact of Electronic Word-of-Mouth on Consumers and Firms. 2018
Inhalt
- diss_monske_buchblock_2018-07-19
- Acknowledgements
- Prologue
- Table of Contents
- List of Figures
- List of Tables
- List of Abbreviations
- List of Appendices
- 1 Introduction to Electronic Word-of-Mouth
- 2 Literature Review of Electronic Word-of-Mouth
- 2.1. Theoretical Foundations and Definitions of eWOM and Social Media
- 2.2. Antecedents of eWOM
- 2.4. eWOM Communication Platforms
- 2.5. Product Type Moderators
- 2.6. eWOM Measurement
- 2.7. eWOM Management
- 2.8. Impact of eWOM on Consumers
- 2.8.1. Consumer Decision-Making Process
- 2.8.2. Hierarchical Sets of Product Alternatives
- 2.8.3. Critical Reflection on the Consumer Decision-Making Process
- 2.8.4. Impact of eWOM on the Consumer Decision-Making Process
- 2.9. Impact of eWOM on Firms
- 2.10. Identified Research Gaps
- 3 Study 1: Segmenting Consumer’s Decision-Making Strategies Based on eWOM and Product Information
- 3.1. Introduction
- 3.2. Theoretical background
- 3.3. Study Design
- 3.4. Results
- 3.5. Discussion and Managerial Implications
- 4 Study 2: Development of an Electronic Word-of-Mouth Measurement Tool
- 5 Study 3: Social Media Intelligence – Implications for Firms in Managing Electronic Word-of-Mouth
- 5.1. Introduction
- 5.2. Theoretical background
- 5.3. Study Design
- 5.4. Results
- 5.5. Discussion and Managerial Implications
- 6 General Discussion
- 6.1. Contributions and Links Between Chapters
- 6.2. Summary of Dissertation Projects
- 6.2.1. Segmenting Consumer’s Decision-Making Strategies Based on eWOM and Product Information
- 6.2.2. Development of an Electronic Word-of-Mouth Measurement Tool
- 6.2.3. Social Media Intelligence – Implications for Firms in Managing Electronic Word-of-Mouth
- 6.3. Summary of Research Gaps, Major Results, and Managerial Implications
- 6.4. Outlook to the Future
- 7 Appendix
- 8 References
- ecover_monske_a5