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  • This research is an attempt to assess how a Western culture like Germany constructs and
    projects a Sub-Saharan African image in her press-newspapers.
    To achieve this research goal the Sub-Saharan African image is traced across pre-colonial
    travel / merchants narratives, colonial landscapes, international politics of communist and
    capitalist ideologies.
    Theoretically, international and intercultural communication, newsmaking theories, and
    quantitative media content analysis were employed. Three main hypotheses were formulated
    to gain insight into the trend of the Sub-Saharan African image between 1979 and 1999.
    This twenty years study on the German press would assist in academic and international
    relation discussions on the coverage of Third World Countries by the Western press.
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