The digital transformation, in the form of rapid changes, increasing uncertainties and unique situations, poses new challenges to all industries. As a result, there is tremendous use of new techniques and methodologies in order to enable “non-designer” to design. However, professionals of the “non-designers”-fields do not have the same requirements as designers have to do design thinking. With this short paper we aim to set out a preliminary conceptual framework of reflective practice in design context. To answer the question we go back to the roots of the actual design thinking discourse and set out a preliminary conceptual framework on basis of “Reflective Practitioner – How professionals think in action” as common denominator.